THE SUMMER OF 1969 – Design Portfolio

THE SUMMER OF 1969

THE SUMMER

OF 1969

CASE STUDY

environmental / experiential design

brand identity, print, web, UX/UI

ART DIRECTION > SOONDUK KREBS

PHOTOGRAPHY > BRIDGET K. RODGERS

CASE STUDY

environmental / experiential design

brand identity, print, web, UX/UI

ART DIRECTION >SOONDUK KREBS

PHOTOGRAPHY >BRIDGET K. RODGERS

CASE STUDY

environmental / experiential design, brand identity, print, web, UX/UI

ART DIRECTION > SOONDUK KREBS

PHOTOGRAPHY > BRIDGET K. RODGERS

CASE STUDY

environmental / experiential design

brand identity, print, web, UX/UI

ART DIRECTION > SOONDUK KREBS

PHOTOGRAPHY > BRIDGET K. RODGERS

CASE STUDY

environmental / experiential design

brand identity, print, web, UX/UI

ART DIRECTION > SOONDUK KREBS

PHOTOGRAPHY > AUSTEN HART

THE CHALLENGE

THE CHALLANGE >

Senior thesis at the Tyler Schools of Art prompts us with a self authored project. This lets us direct, and choose whichever topic and medium of our liking. Having an interest in experiential and environmental design, I chose the ambitious task of an installed exhibition that allowed all students and faculty to experience. With the 50 year anniversary of the summer of 1969, an incredible time in American history, I was excited to tell its incredible true story.

The Stonewall Riots, Apollo 11 moon landing, and Woodstock stood out to me the most, both by personal interest and diversity in their effect on humanity. Inspiration was pulled from newspaper articles published during these events as a comparison to our current daily life. The goal of this exhibition was to tell the story of the past and promote thought of the future of humanity.

Senior thesis at the Tyler Schools of Art prompts us with a self authored project. This lets us direct, and choose whichever topic and medium of our liking. Having an interest in experiential and environmental design, I chose the ambitious task of an installed exhibition that allowed all students and faculty to experience. With the 50 year anniversary of the summer of 1969, an incredible time in American history, I was excited to tell its incredible true story.

The Stonewall Riots, Apollo 11 moon landing, and Woodstock stood out to me the most, both by personal interest and diversity in their effect on humanity. Inspiration was pulled from newspaper articles published during these events as a comparison to our current daily life. The goal of this exhibition was to tell the story of the past and promote thought of the future of humanity.

PLANNING

STRATEGY

After securing space within the building I began mocking up 2D renderings off placement of stands, banners, and vinyl. It was a challenging new task to design an environment in which I needed people to walk and interact within. Questions of how an individual would navigate their way through this exhibition, and how to lead them where to go.

BRANDING

BRANDING

Branding for The Summer of 1969 worked with sharp angles and circular lines, dots, and imagery. These small elements grew into a strong and elegant brand. Fresh and modern type fill the walls, windows, and screens for pleasant reading.

STRATEGY

After research in both history and design inspiration I began with the main imagery representing newspaper articles. Expressive and meaningful typography along with powerful imagery lead my focus in creating the large 10ft banners that are offset from the wall. Each event deserved their own identity while making sure they still visually relate as a whole. Stonewall combines a deep textured magenta and brown overlaid by two of the most iconic lgbtq+ pioneers. The type reaches and moves up in the banner to represent progress and perseverance. Apollo 11 is represented by a saturated sky blue overlaid with vertical typography allowing the two L’s and 11 to complement each other and follow the motion of the space craft. Woodstock represents the crowd of people that flocked to hear their favorite artists.

DIGITAL EXPERIENCE

Adding a digital experience was an important aspect in the creation of this exhibition. This brought visitors deeper into the events. Built in 3 color coated sections, extensive research and information including newspaper articles, facts, are provided. The past is mixed with the present in this experience to look into how we appreciate and remember these events today and how they’ve effected our world.

A large touch screen was used to navigate visitors through each section of their choosing. Branding was continued by the use of angled type, color selection, and photographic effect.

Adding a digital experience was an important aspect in the creation of this exhibition. This brought visitors deeper into the events. Built in 3 color coated sections, extensive research and information including newspaper articles, facts, are provided. The past is mixed with the present in this experience to look into how we appreciate and remember these events today and how they’ve effected our world.

A large touch screen was used to navigate visitors through each section of their choosing. Branding was continued by the use of angled type, color selection, and photographic effect.