MINIMUM MUSEUM

museum idenity, website , catalog, app

ART DIRECTION > DERMOT MCCORMAC

                         > BRYAN SATALINO

The Minimum Museum is a theoretical museum that exhibits contemporary minimalist art and design, that challanges traditional artistic technique. This project incorporates a full brand identity for "Minimum Museum" that is getting ready to present a new exhibition called "Formica," which features the structural work of Richard Artschwager and his use of Formica as an artform. A tricky part of this project was that I branded both the Minimum Museum as well as the exhibition. This presented a unique challenge in that both brands needed to work together well. The project features a brand identity, website, catalog, and an app to keep visitors thinking about the exhibition for time to come. 

DYLAN BALL